a survey of behavioral factors affecting sport entrepreneurship development in iran

the aim of this study was to survey behavioral factors affecting sportentrepreneurship development and to provide a model. this study was ofcorrelation nature and interviews and a questionnaire were used to collectdata and viewpoints of sport experts. the statistical population consisted ofsport club managers, top managers of sport organization, doctorate studentsand sport management and entrepreneurship management professors. inquantity sector, the entrepreneurship questionnaire included 15 items in twosubsections including behavioral factors and entrepreneurship development.face and content validity of the questionnaire was confirmed by 10professors (construct validity was confirmed as well). the reliability of thequestionnaire was achieved by cronbach’s alpha coefficient (α=0.916). fordata analysis, regression, exploratory and confirmatory factor analysis wereused and structure equation modeling was employed to develop a model.spss and amos software was also used. the results showed that with regardto regression analysis, there was a significant relationship betweenbehavioral factors and sport entrepreneurship development and factors suchas motives and entrepreneurship attitudes influenced entrepreneurshipdevelopment. in addition, modeling indices were suitable (p=0.80,gfi=0.94, agfa=0.90, rmsea=0.000). it can be concluded thatimprovement and development of behavioral factors play an important rolein sport entrepreneurship development in iran. therefore, it seems thatmotives and attitudes of the citizens are considered as one of those factorswhich improves and develops sport entrepreneurship and consequentlybehavioral indices can help recognize those who perceive entrepreneurialopportunities better.